How To Analyze Your Google Analytics Data To Improve Your SEO


Ever wondered what your analytics data actually means? Wondered how you should be analyzing that data to better understand where your traffic is coming from and then use that knowledge to improve your SEO strategy? Learn about the various types of analysis, how they work, and how to use them to increase traffic.


Google Analytics is a great tool that can provide insight into much of what your website is doing, including how it’s performing. The article includes tips on how to make use of this information when it comes to SEO, marketing, and other areas in order to improve your site for better traffic.


Website Designing Company in Delhi can help you in monitoring all the analytics tools for your website to get exact insights about your visitors. In this article we will discuss how you can improve your website visitor’s statistics by just analyzing the Google analytics data. Let’s get started.

Introduction To Google Analytics

A lot of people overlook Google Analytics because they think it’s too complicated. In reality, it’s a great tool for beginners and experts alike. This guide will help you get started with Google Analytics. Much of what you’ll learn in this guide will apply to any analytics program. On the other hand, Google Analytics is unique in some ways and touches on different areas of web analytics that are not covered in this guide.


Google Analytics’s complete guide  includes a lot of different things you can do with Google Analytics. You can use it to learn more about your website, get insights to guide your decision making, get traffic reports to measure how well you are doing, and identify patterns in your traffic to help you improve performance. Google Analytics is a robust program that will let you do all of these things and more!


Here are some of the things you can do with Google Analytics: 

  • You can use Google Analytics to analyze traffic to your site, the pages people visit, and the search terms people use.
  • You can also measure how your visitors compare to your average visitor and traffic pattern.
  • You can use Google Analytics to implement a marketing plan.
  • And you can measure your site’s performance over time to see which pages are more popular. You can use Google Analytics to help you draw the most popular pages and optimize your website accordingly.
  • You can use Google Analytics to measure how customers use your product and then implement changes that will improve the experience. For example, if it’s clear from your analytics data that certain pages are not getting enough traffic, you might want to change the layout of those pages and put more emphasis on them.


How To Set Up Your Data For Google Analytics

If you’re not doing Google Analytics yet, it’s an easy way to get started. You can set up your free account in less than 10 minutes. Once you sign in, you’ll be able to access your dashboard. The default view is the “Traffic Sources” tab, which shows how many visits your website got from different sources like Google, Bing, Facebook, and Twitter.

There are different insights you can acquire from Google analytics tools. But here are some of the most famous or interesting data analyzing features that you can use are as follows:

Tip #1: Traffic Sources By Geographical Location

There are several things that you can do to improve your SEO, but the first step is to know what is bringing traffic to your website. The easiest way to figure this out is by looking at your Google Analytics reports. The first thing you should do is look at the “Traffic Sources” tab under the “Acquisition” section. From there you can find out where most of your traffic comes from (geographically) and how it got there (search engine optimization, direct, etc.).

Tip #2: Traffic Sources By Keyword

Identifying the keywords driving traffic to your site will give you insight into what your audience is looking for. You can then identify the keywords that are sending traffic to your competitors’ sites and use them in your content, developing an SEO strategy.

Tip #3: Content Performance Report

The Content Performance Report is a good way to find out how your content is performing. It will tell you which articles have been getting the most clicks, the number of visits per page, and where they come from. If you’ve uploaded a video or podcast, this report will show how it’s doing as well.

Tip #4: Find Out Underperforming Pages

One of the most efficient ways to figure out why your pages are underperforming is by using Google Analytics. This will allow you to understand which keywords are bringing traffic to your site, but not converting into conversions. Once you have identified these pages, you can work to optimize them so they are better able to convert visitors into customers.

Tip #5: Percentage Of Bounce Rate 

You don’t need a degree in statistics to figure out that a low bounce rate is a good thing. The aim of most sites is to drive traffic to the site, and if visitors are going from page to page on your site, it means they’re finding what they want and not leaving. A high bounce rate usually signifies that you have an issue with either your design or content that’s driving people away.


To conclude, Google Analytics can be a potent and useful tool for improving your SEO. You should conduct a web audit to make sure that you are optimizing your website and paying attention to the foundational aspects of an SEO strategy. You can utilize the experience of Top Digital Marketing Company in Delhi to help you in getting better analytics data results. Do let us know in the comment sections how you analyse data from different analytics tools.